Your CMS is a folder.
Introducing clear — a headless CMS where your content is JSON in a bucket you own, and we never have a copy.
This is the first post on the clear blog. The one-sentence pitch, before anything else: your CMS is a folder.
We built clear because every headless CMS we tried failed in the same two ways. Portability: your content lives in their database, exportable only through whatever API they feel like maintaining. Security: your content lives inside their perimeter, which means their breach is your breach. The fix was to never own the customer's content in the first place.
The bucket is the source of truth. The database is a projection that can be wiped and rebuilt from the bucket at any time. Frontends read the bucket directly through getCollection('posts') — no proprietary protocol, no generated client. JSON over HTTP.
Today: pre-1.0, MIT, Astro adapter shipping. The protocol is framework-agnostic — anything that can fetch JSON is a valid client. Pages, blocks, and more adapters in the ADR queue.